Customer Data Fulfills Marketing Imperative
Few marketers would argue the importance of relevant, timely, personalized marketing communications. In fact, research has consistently proven the value of personalizing marketing messages by...
View ArticleCustomer Data & Cross-Channel Loyalty
According to Aberdeen’s March 2009 Cutting-Edge Customer Loyalty report, the top two pressures facing retailers were increased competition in a tough economy and the need to reduce customer acquisition...
View ArticleThe 2012 Landscape of MDM Deployments
Aberdeen’s latest “Master Data Management survey” of 163 organizations worldwide has presented a snapshot of the types of systems organizations are currently using to store and use their critical...
View ArticleTop Business Benefits of Standardized Customer Data
Aberdeen’s research has consistently shown that having consistent standards and policies for critical business records is a key step in a successful Master Data Management initiative. These standards...
View ArticleThe Impact of Centralized MDM on the Supply Chain
The ultimate goal of most master data initiatives is to have a single, central repository of critical data that feeds information into all enterprise applications and reports. That way a single change...
View ArticleDefinition of Marketing Insanity or Life Beyond the List Buy
When you’re out at marketing events, researching practices of Best-in-Class companies, and speaking with smart, modern marketers about their hopes, fears, challenges, and successes, it can be easy to...
View ArticleHow to Unlock the Full Potential of Behavioral Tracking for Marketing
The promise and potential of behavioral data for marketing is an exciting idea for many of us. It’s why marketing automation platform (MAP) providers – as a gateway to behavioral data – make up a $1.2...
View ArticleClik here to view.
Analytics to Advocacy: What’s Customer Satisfaction Worth to Your Organization?
“I am your customer. In terms of revenue, I’m an asset to your organization. In terms of time and service, you might see me as an expense. You may know me personally through sales meetings and...
View ArticleThe Good, the Bad, and the Ugly in Using Customer Data for Marketing
There are good things about collecting customer data – catering to consumer preferences, ensuring relevant communications, anticipating needs in convenient ways. There are challenging things about...
View ArticleClik here to view.
Brand Loyalty: Ethical Data Practices Matter!
Today’s business landscape is replete with tales of security breaches, stolen customer information, and vulnerabilities patched-up to protect against ever-evolving threats. Hackers are persistent and...
View ArticleClik here to view.
Customer Experience and the Importance of Online Trust
Digital communications have evolved to an unprecedented extent in recent years, allowing us more insight than ever before into our buyers’ behaviors, and more means to target, convert, and track...
View ArticleClik here to view.
Are You Making the Most of Customer Data?
OK. The good news is that companies have more data than ever about their customers. So, at least theoretically, it should be easier than ever to meet customer expectations and anticipate their needs....
View Article
